Play as a natural learning method

At &happy, we develop games that will broaden the range of people-oriented care in a challenging and impactful way.

Jurriaan van Rijswijk, founder of Games for Health Europe and &happy, has been campaigning for years for application of games in healthcare, and showing the scientific basis for doing so.

“Playing is actually our natural way of learning. It is in everyone’s nature. But from the moment we go to school, the emphasis turns increasingly to book learning. With &happy, we have the opportunity to return to that innate learning strategy by working with healthcare organizations to design games that will influence people’s behaviour positively and in a sustainable way.”

Joining forces offers us the opportunity to achieve fantastic things together. Are you ready to join us?