Mapping client needs with a visual conversation starter
Sprekende Beelden (Vocal Visuals) is a visual, interactive conversation starter that helps people find their own themes and make them open for discussion.
The app opens with a simple question, such as “What do you still wish to do?” or “What gives you joy?”
Visuals dance across the screen as possible options. The images automatically evoke associations.
Preferences, dislikes, experiences, and other stories bubble up spontaneously. They provide material for conversation.


Client in charge
The client determines which topics receive attention.
This self-direction leads to meaningful conversations about what is truly important in life.
Abstract wishes and feelings are made concrete.
How does a visual conversation starter visualize client needs?
Some clients find it difficult to express themselves in words. That can make gathering information during an intake interview a complicated process.
But humans are visual beings. Images naturally trigger associations: preferences, resistance, memories. The words follow naturally.
Visualizing client needs therefore doesn’t need to be difficult; it can in fact be done quite literally!


Sprekende Beelden in action
Available
in every language and for every age
Customize
questions and images easily
Able to link
with personal and available data
The steps to developing
a visual conversation starter
Bringing together the team
The workgroup consists of 6-8 participants of the most important stakeholders.
This means the project team, the end users and, potentially, externals such as ethicists and healthcare professionals.
Game Ready Workshop
Together with the team of stakeholders, we
- define our goals and design criteria
- come up with ideas
- draft the first prototype
in a day-long creative workshop.
Development & testing
A prototype becomes a MVP, shaped by choices made with the whole team.
Development is an iterative process: we build, test and apply our learnings to the next round.
Implementation
The finished product is implemented and ready for use.
We provide training to ensure long-term use and enjoyment of the product.