Play is a universal language that encourages exploration and repetition of new behaviors.
Our serious games and playful patient solutions intrinsically motivate people to adopt healthy behaviors — and maintain them consistently.
Play motivates...
Our tools for a new health perspective
Bridging the gap between ICU care and recovery with a shared diary
A digital diary shared between patient, family and nursing staff optimizes post-ICU care, improving patient recovery and preventing readmission.
Read about Post-ICU >
Stimulating therapy adherence with a personal support & care buddy
A digital support buddy provides a patient with motivational support between medical appointments, reducing nonessential doctor visits.
Read about Budiyu >
Preventing and limiting distress of a cancer diagnosis with the Life House
Personalized online coaching, guided by the rooms of the Life House, offers a holistic approach to managing the impact of cancer on a patient's life.
Read about LifeFullness >
Our durable partnerships
"From a jumble of ideas to a concrete, workable result in just two days.
Their guidance and fresh perspective throughout the entire process were essential.
Mission accomplished, with a good dose of fun!"
Rianne Jurriens
Product Owner SARA Robotics
Stuck in your design process?
Plan a design session with us where we rearrange the puzzle to build a playful, unique approach
From a challenge to a concrete plan in two days
Start designing with us right away at our Game Ready Workshop — let's explore the possibilities!
"I see the design flaws in our healthcare systems — and the endless possibilities to rebuild them."
Jurriaan van Rijswijk
Founder & Commercial Officer
"For both patients and our partners: we commit for the long term."
Sandra van Rijswijk
Founder & Director
"A successful product must not only be well-designed, but well-implemented."
Mark van Kuijk
Founder & Head of Product Development
"With science and empathy, I translate a question into the underlying need."
Rob Tieben
Founder & Creative Director
