Play is a universal language that encourages exploration and repetition of new behaviors.
Our serious games and playful patient solutions intrinsically motivate people to adopt healthy behaviors — and maintain them consistently.
Play motivates...
Daily health habits and self-regulation are easier to maintain when they're playful.
Serious games can employ citizen scientists to gather great quantities of insightful research data.
Our tools for a new health perspective
Bridging the gap between ICU care and recovery with a diary
A digital diary that optimizes post-ICU care, improves patient outcomes and dramatically reduces costs.
Stimulating therapy adherence with a personal support & care buddy
A digital support buddy provides a patient with motivational support between medical appointments, reducing nonessential doctor visits.
Preventing and limiting the distress of a cancer diagnosis with personalized coaching
Personalized online coaching offers a holistic approach to managing the impact of cancer on a patient's life.
Our durable partnerships
"From a jumble of ideas to a concrete, workable result in just two days.
Their guidance and fresh perspective throughout the entire process were essential.
Mission accomplished, with a good dose of fun!"
Rianne Jurriens
Product Owner SARA Robotics
Stuck in your design process?
Plan a design session with us where we rearrange the puzzle to build a playful, unique approach
Start designing with us right away at our Game Ready Workshop
From a challenge to a concrete plan in two days: plan a workshop with us to explore the possibilities!
"I see the design flaws in our healthcare systems — and the endless possibilities to rebuild them."
Jurriaan van Rijswijk
Founder & Commercial Officer
"For both patients and our partners: we commit for the long term."
Sandra van Rijswijk
Founder & Director
"A successful product must not only be well-designed, but well-implemented."
Mark van Kuijk
Founder & Head of Product Development
"With science and empathy, I translate a question into the underlying need."
Rob Tieben
Founder & Creative Director
